Joshua Cheek is an independent music and cultural marketing consultant. For more than 25 years, Cheek has been engaged in every aspect of the music industry, from retail sales to Public Relations and Marketing Director for Naxos of America. To date, Cheek has more than 50 published credits in all categories of music production, including several Award-winning and Grammy-nominated recordings, including the triple-Grammy nominated "Transfigured Bach" (Executive Producer) and Song Zuying's historic Grammy-nominated CD, "The Diva Goes to the Movies" (宋祖英大型音乐片) (booklet writer).
Cheek studied Music Composition at the University of Michigan with William Bolcom and took classes with the esteemed Ethnomusicologist and authority on Japanese music, William P. Malm.
He has provided texts for numerous distinguished recording labels, including Koch International, Naxos, hänssler CLASSIC, OUR Recordings and Rhymoi Music (China), for projects spanning from Baroque masterworks to world premiere recordings of the newest music, and numerous world music projects, including the extensive booklet notes for the Rhymoi commemorative Olympic production "The Songs of the 56 Chinese Nationalities" in addition to writing several features for the Grammy Awards program and materials for the Korean Artist Management Service.
Cheek is a voting member of the National Academy for recording Arts and Sciences (NARAS – the Grammy Awards).
Cheek’s first rule of marketing is: “If nobody knows, nobody cares.” As an early adaptor of social media and the emerging “internet of things”, he is a passionate advocate and evangelist for artist empowerment through making new technologies accessible to artists and musicians for collaboration, distribution, marketing, monetization and safeguarding intellectual property.